Privacy Policy

Last updated: 21 October 2026

This Privacy Policy explains how Ivaaj handles personal information when you visit our website, shop with us or contact our team.

Who we are

Ivaaj is operated by THREADS BY MHK LTD. Our website is ivaaj.co.uk. For privacy enquiries, email cs@ivaaj.co.uk. Our store contact address is 182–184 High Street North, London, E6 2JA, United Kingdom.

Information we collect

When you browse or shop with us, we may collect your name, contact details, billing and delivery addresses, order information, customer support messages, and technical information such as your IP address, device, browser and interactions with our website. Payment details are processed through payment services available at checkout.

How we use your information

We use personal information to process and deliver orders, communicate with customers, respond to enquiries, prevent fraud, meet legal obligations, improve our store and, where permitted, provide marketing and measure advertising performance.

Legal bases

Depending on the purpose, we process personal information to perform a contract, comply with legal obligations, pursue legitimate interests or, where required, with your consent.

Who we share information with

We may share relevant information with Shopify, payment providers, delivery and fulfilment services, customer support providers, and analytics or advertising services where enabled and permitted. We may also disclose information where required by law.

Cookies and advertising

Our website uses cookies and similar technologies for essential shopping functions and may use analytics and advertising tools, including Shopify, Google and Meta services. Where required, non-essential cookies and tracking technologies are subject to your consent. You can manage available choices through our website's cookie controls and browser settings.

Marketing preferences

Where permitted, we may send product news and offers. You can unsubscribe using the link in a marketing email or contact cs@ivaaj.co.uk.

International transfers

Some service providers may process information outside the UK. Where required, we use appropriate legal safeguards for international transfers.

Data retention

We keep personal information only as long as reasonably necessary for orders, customer support, legal and accounting requirements, dispute resolution and other lawful purposes.

Your rights

Depending on applicable law, you may have rights to access, correct, erase, restrict or transfer your personal information, object to certain processing and withdraw consent where consent is the legal basis. Contact cs@ivaaj.co.uk to make a request. We may need to verify your identity.